Focus On - No & Low Alcohol

69 BEER AND CIDER Heineken 0.0% 4x330ml Corona Cero 4x330ml Peroni 0.0% 4x330ml Guinness Draught 0.0% 4x440ml Kopparberg Strawberry & Lime 0.0% 500ml In Symbols and Independents, No and Low makes up only a small share of Beer and Cider sales, so ranges should remain tight. 1 Alcohol Free Lager accounts for 62% of sales 1 , with growth driven mainly by Alcohol Free Ale and Cider in the last 52 weeks. 2 Small packs drive 90% of No and Low sales and should be prioritised in the range. 2 1. NielsenIQ | 52w MAT to 16/08/25 2. Circana | Symbols & Independents | 52w MAT to 13/09/25 Symbols & Independents GB Value Sales % Change vs YA ALCOHOL FREE (Tot Cat) AF ALE AF CRAFT AF LAGER AF CIDER 29% 49% 21% 52% -6% 90% BEST SELLERS 55% 45% 35% 25% 15% 5% 0% 50% 40% 30% 20% 10% -5% -10%