Focus On - No & Low Alcohol

Brought to you by: Plan for Profit 7 WINE Wine continues to fall in the channel -6% , driven by shoppers leaving the category or buying less. 1 In contrast, No and Low Wine - though from a small base - grew 40% in value and 37% in units over the past 52 weeks. 1 Stock a limited range and feature it in ‘Meal for Tonight’ promotions by pairing No Alcohol with meal solutions. 1. SmartView Convenience Value & Units 52w MAT to Aug 2025 -6% DECLINE 40% VALUE 37% UNITS ALCOHOL FREE